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Top 50 Branded Facebook Fan Pages – January 2011 – Red Bull Charges

Jim Tobin.
By: Jim Tobin  |   January 31, 2011  |   View Comments

Want to have one of the Top 50 Branded Facebook fan pages? As of January 2011, you'll need nearly 3.7m fans just to grab onto the final spot.

But that hasn't stopped several brands from making moves over the last few months. Red Bull, which moved up 7 slots to #8 last month moved up another slot to pass Skittles for the 7 spot.

Let's take a look at the rest of the list. Some brief analysis follows:

Current Rank (01/27/2011) Rank by Fan Count (12/28/10) Change in Rank Fans as of 12/28/10 Fans as of 01/27/2011 % increase
1 Facebook 1 0 31,101,542 32,715,043 5%
2 YouTube 2 0 25,347,918 26,369,118 4%
3 Coca-Cola 3 0 21,379,704 22,090,449 3%
4 Starbucks 4 0 18,982,636 19,369,623 2%
5 Oreo 5 0 16,153,388 16,501,054 2%
6 Disney 6 0 15,503,025 16,481,904 6%
7 Red Bull 8 1 14,555,661 14,993,339 3%
8 Skittles 7 -1 14,560,811 14,896,160 2%
9 MTV 9 0 13,080,317 14,821,948 13%
10 Converse All Stars 10 0 12,150,955 12,518,184 3%
11 Victoria's Secret 11 0 10,838,550 11,253,525 4%
12 Converse 12 0 10,268,722 10,897,625 6%
13 iTunes 13 0 9,719,768 10,259,083 6%
14 Live Messenger 14 0 9,354,915 9,555,604 2%
15 Pringles 15 0 8,639,166 8,900,745 3%
16 Playstation 20 4 7,514,658 8,313,205 11%
17 Monster Energy 16 -1 7,914,762 8,256,697 4%
18 Zara 17 -1 7,674,496 7,897,166 3%
19 Victoria's Secret Pink 18 -1 7,652,191 7,851,967 3%
20 Dr. Pepper 19 -1 7,517,036 7,726,285 3%
21 Nutella 22 1 7,150,781 7,478,449 5%
22 Ferrero Rocher 23 1 7,002,242 7,456,882 6%
23 Starburst 21 -2 7,318,221 7,424,064 1%
24 Disneyland 27 3 6,650,632 7,220,120 9%
25 Disney Pixar 24 -1 6,850,695 7,218,877 5%
Current Rank (01/27/2011) Rank by Fan Count (12/28/10) Change in Rank Fans as of 12/28/10 Fans as of 01/27/2011 % increase
26 McDonalds 26 0 6,654,420 7,007,671 5%
27 adidas Originals 25 -2 6,663,658 6,975,314 5%
28 Reese's 28 0 6,365,407 6,442,408 1%
29 Xbox 30 1 5,659,832 6,190,984 9%
30 H&M 29 -1 5,901,253 6,098,807 3%
31 Starbucks Frappuccino 31 0 5,456,418 5,625,817 3%
32 Google Chrome 33 1 5,182,937 5,448,643 5%
33 Taco Bell 32 -1 5,216,580 5,391,224 3%
34 Walt Disney World 34 0 4,998,360 5,212,046 4%
35 Blackberry 36 1 4,320,222 5,156,380 19%
36 Subway 37 1 4,312,319 4,664,073 8%
37 Nike Football 35 -2 4,360,048 4,612,004 6%
38 National Geographic 43 5 3,924,632 4,512,965 15%
39 Lacoste 38 -1 4,206,561 4,488,954 7%
40 BMW 39 -1 4,187,602 4,418,530 6%
41 Hollister 42 1 3,974,089 4,166,335 5%
42 Mountain Dew 40 -2 3,993,312 4,122,011 3%
43 5 Gum 41 -2 3,982,916 4,019,808 1%
44 Burberry 47 3 3,636,234 3,993,562 10%
45 Forever 21 44 -1 3,861,508 3,966,910 3%
46 Buffalo Wild Wings 45 -1 3,765,505 3,841,490 2%
47 Nike 49 2 3,548,441 3,820,430 8%
48 Target 50 2 3,537,480 3,783,112 7%
49 Chick-fil-a 46 -3 3,644,466 3,715,263 2%
50 Puma 48 -2 3,574,725 3,713,194 4%

Top Movers

Several brands saw their rankings improve in January, including

  • National Geographic, up 5, from #43
  • Playstation, up 4, from #20
  • Disneyland, up 3, from #27
  • Burberry, up 3, from #47
  • Nike, up 2, from #49
  • Target, up 2, from #50

The brands that saw their rankings decline the most in January were:

  • Chick-fil-a, down 3 from #46
  • Skittles, down 2 from #23
  • adidas Originals, down 2 from #25
  • Mountain Dew, down 2 from #40
  • Nike, 5 Gum, and Puma were each down 2 also.

For the first time in months, no brands were added to the list. And fan page growth was relatively modest, with the exception of Blackberry (up 19%), National Geographic (up 15%), MTV (up 13%), and Burberry (up 10%).

Methodology

Since at Ignite Social Media we're primarily interested in social media marketing by brands, I excluded fan pages that weren't official pages being used to promote a product. Specifically, I left out pages that featured:

Disclosures: Both Nike and Live Messenger are Ignite Social Media clients. And I personally like Chick-fil-a much more than a normal person should.

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Comments

3 thoughts on “Top 50 Branded Facebook Fan Pages – January 2011 – Red Bull Charges

  1. Danny Brown

    Hi Jim,

    I think there's a big difference between the Top 50 Brands by Numbers, and the Top 50 Branded Facebook Pages.

    Numbers can be bought; but properly branding a page (via design and interaction by ratio) is a different beast altogether.

    Just a thought on perception. :)

  2. Danny Brown

    Hi Jim,

    I think there's a big difference between the Top 50 Brands by Numbers, and the Top 50 Branded Facebook Pages.

    Numbers can be bought; but properly branding a page (via design and interaction by ratio) is a different beast altogether.

    Just a thought on perception. :)

  3. Jeff

    Yeah, I agree, this is top 50 brands by Fan Count, not Top 50 Branded FB Pages, still a great resource for knowing the top 50 brand fan counts

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