31 Jan Top 50 Branded Facebook Fan Pages – January 2011 – Red Bull Charges
Want to have one of the Top 50 Branded Facebook fan pages? As of January 2011, you’ll need nearly 3.7m fans just to grab onto the final spot.
But that hasn’t stopped several brands from making moves over the last few months. Red Bull, which moved up 7 slots to #8 last month moved up another slot to pass Skittles for the 7 spot.
Let’s take a look at the rest of the list. Some brief analysis follows:
| Current Rank (01/27/2011) | Rank by Fan Count (12/28/10) | Change in Rank | Fans as of 12/28/10 | Fans as of 01/27/2011 | % increase | |
|---|---|---|---|---|---|---|
| 1 | 1 | 0 | 31,101,542 | 32,715,043 | 5% | |
| 2 | YouTube | 2 | 0 | 25,347,918 | 26,369,118 | 4% |
| 3 | Coca-Cola | 3 | 0 | 21,379,704 | 22,090,449 | 3% |
| 4 | Starbucks | 4 | 0 | 18,982,636 | 19,369,623 | 2% |
| 5 | Oreo | 5 | 0 | 16,153,388 | 16,501,054 | 2% |
| 6 | Disney | 6 | 0 | 15,503,025 | 16,481,904 | 6% |
| 7 | Red Bull | 8 | 1 | 14,555,661 | 14,993,339 | 3% |
| 8 | Skittles | 7 | -1 | 14,560,811 | 14,896,160 | 2% |
| 9 | MTV | 9 | 0 | 13,080,317 | 14,821,948 | 13% |
| 10 | Converse All Stars | 10 | 0 | 12,150,955 | 12,518,184 | 3% |
| 11 | Victoria’s Secret | 11 | 0 | 10,838,550 | 11,253,525 | 4% |
| 12 | Converse | 12 | 0 | 10,268,722 | 10,897,625 | 6% |
| 13 | iTunes | 13 | 0 | 9,719,768 | 10,259,083 | 6% |
| 14 | Live Messenger | 14 | 0 | 9,354,915 | 9,555,604 | 2% |
| 15 | Pringles | 15 | 0 | 8,639,166 | 8,900,745 | 3% |
| 16 | Playstation | 20 | 4 | 7,514,658 | 8,313,205 | 11% |
| 17 | Monster Energy | 16 | -1 | 7,914,762 | 8,256,697 | 4% |
| 18 | Zara | 17 | -1 | 7,674,496 | 7,897,166 | 3% |
| 19 | Victoria’s Secret Pink | 18 | -1 | 7,652,191 | 7,851,967 | 3% |
| 20 | Dr. Pepper | 19 | -1 | 7,517,036 | 7,726,285 | 3% |
| 21 | Nutella | 22 | 1 | 7,150,781 | 7,478,449 | 5% |
| 22 | Ferrero Rocher | 23 | 1 | 7,002,242 | 7,456,882 | 6% |
| 23 | Starburst | 21 | -2 | 7,318,221 | 7,424,064 | 1% |
| 24 | Disneyland | 27 | 3 | 6,650,632 | 7,220,120 | 9% |
| 25 | Disney Pixar | 24 | -1 | 6,850,695 | 7,218,877 | 5% |
| Current Rank (01/27/2011) | Rank by Fan Count (12/28/10) | Change in Rank | Fans as of 12/28/10 | Fans as of 01/27/2011 | % increase | |
| 26 | McDonalds | 26 | 0 | 6,654,420 | 7,007,671 | 5% |
| 27 | adidas Originals | 25 | -2 | 6,663,658 | 6,975,314 | 5% |
| 28 | Reese’s | 28 | 0 | 6,365,407 | 6,442,408 | 1% |
| 29 | Xbox | 30 | 1 | 5,659,832 | 6,190,984 | 9% |
| 30 | H&M | 29 | -1 | 5,901,253 | 6,098,807 | 3% |
| 31 | Starbucks Frappuccino | 31 | 0 | 5,456,418 | 5,625,817 | 3% |
| 32 | Google Chrome | 33 | 1 | 5,182,937 | 5,448,643 | 5% |
| 33 | Taco Bell | 32 | -1 | 5,216,580 | 5,391,224 | 3% |
| 34 | Walt Disney World | 34 | 0 | 4,998,360 | 5,212,046 | 4% |
| 35 | Blackberry | 36 | 1 | 4,320,222 | 5,156,380 | 19% |
| 36 | Subway | 37 | 1 | 4,312,319 | 4,664,073 | 8% |
| 37 | Nike Football | 35 | -2 | 4,360,048 | 4,612,004 | 6% |
| 38 | National Geographic | 43 | 5 | 3,924,632 | 4,512,965 | 15% |
| 39 | Lacoste | 38 | -1 | 4,206,561 | 4,488,954 | 7% |
| 40 | BMW | 39 | -1 | 4,187,602 | 4,418,530 | 6% |
| 41 | Hollister | 42 | 1 | 3,974,089 | 4,166,335 | 5% |
| 42 | Mountain Dew | 40 | -2 | 3,993,312 | 4,122,011 | 3% |
| 43 | 5 Gum | 41 | -2 | 3,982,916 | 4,019,808 | 1% |
| 44 | Burberry | 47 | 3 | 3,636,234 | 3,993,562 | 10% |
| 45 | Forever 21 | 44 | -1 | 3,861,508 | 3,966,910 | 3% |
| 46 | Buffalo Wild Wings | 45 | -1 | 3,765,505 | 3,841,490 | 2% |
| 47 | Nike | 49 | 2 | 3,548,441 | 3,820,430 | 8% |
| 48 | Target | 50 | 2 | 3,537,480 | 3,783,112 | 7% |
| 49 | Chick-fil-a | 46 | -3 | 3,644,466 | 3,715,263 | 2% |
| 50 | Puma | 48 | -2 | 3,574,725 | 3,713,194 | 4% |
Top Movers
Several brands saw their rankings improve in January, including
- National Geographic, up 5, from #43
- Playstation, up 4, from #20
- Disneyland, up 3, from #27
- Burberry, up 3, from #47
- Nike, up 2, from #49
- Target, up 2, from #50
The brands that saw their rankings decline the most in January were:
- Chick-fil-a, down 3 from #46
- Skittles, down 2 from #23
- adidas Originals, down 2 from #25
- Mountain Dew, down 2 from #40
- Nike, 5 Gum, and Puma were each down 2 also.
For the first time in months, no brands were added to the list. And fan page growth was relatively modest, with the exception of Blackberry (up 19%), National Geographic (up 15%), MTV (up 13%), and Burberry (up 10%).
Methodology
Since at Ignite Social Media we’re primarily interested in social media marketing by brands, I excluded fan pages that weren’t official pages being used to promote a product. Specifically, I left out pages that featured:
- Celebrities (like Vin Diesel), as well as TV shows and movies
- Politicians (like Barack Obama)
- Musicians (like Michael Jackson)
- Athletes (like Roger Federer)
- Sports teams (like New York Yankees)
- Comedians (like Adam Sandler)
- Unbranded fan pages (like I ♥ SLEEP)
- Facebook games or apps (like Mafia Wars)
- Generic or unofficial product pages (like Freeze Pops)
- Pages in languages other than English (like Musica En Tu Perfil)
Disclosures: Both Nike and Live Messenger are Ignite Social Media clients. And I personally like Chick-fil-a much more than a normal person should.
