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Top 50 Branded Facebook Fan Pages, April 2012: 8.3m fans and up make the list

Jim Tobin.
By: Jim Tobin  |   May 1, 2012  |   View Comments

The bar to make it on the Top 50 Branded Facebook Fan Pages list this month is only getting higher, as the 50th brand on the list (Sprite) has an impressive 8.3m fans. Facebook continues to be the giant of pages, coming in at over 64.5m fans and adding 1.5m fans in April alone. The rich getting richer.

At the same time, Converse made an interesting move, apparently shutting down the Converse All Stars page, despite the face that it had over 23.3m fans. Perhaps as part of a transition plan, Converse did manage to add 5 million fans to their main page, shooting them up 23% and helping them move to the #7 spot overall.


Fastest Growing Branded Facebook Pages

Converse switcheroo on the All Stars page helped them lead the pack. Here are the 5 biggest movers:

  1. Converse, up 23% to #7;
  2. Target, up 13% to #32;
  3. Walmart, up 8% to #21
  4. Burberry, up 6% to #25
  5. Hello Kitty, grows 6% and breaks into the Top 50 at #50.

Biggest Losers

Other than the disappearance of Converse All Stars (-100%), no brand dropped too dramatically on the list. Windows Live Messenger fell two spots to #25, while Red Bull, Oreo, Subway, Dr. Pepper, Victoria's Secret Pink, Disney Pixar, Blackberry, Starburst, H&M, Walt Disney World, Reese's and Taco Bell all dropped 1 spot on the list.

Top 50 Branded Facebook Fan Pages

Please note that each page name in the chart below is clickable, so feel free to visit the pages to see how they are managed.

Current Rank (04/26/2012)   Rank by Fan Count (03/28/2012) Change in Rank  Fans As of 03/28/2012   Fans As of 04/26/2012  % increase
1 Facebook 1 0 64,544,641 65,693,444 2%
2 YouTube 2 0 55,876,445 56,699,507 1%
3 Coca-Cola 3 0 40,910,559 41,548,351 2%
4 Disney 4 0 34,793,501 35,167,287 1%
5 MTV 5 0 32,983,202 33,670,595 2%
6 Starbucks 6 0 29,459,579 29,783,247 1%
7 Converse 9 2 24,015,249 29,632,795 23%
8 Red Bull 7 -1 27,636,517 27,949,627 1%
9 Oreo 8 -1 25,590,292 26,139,039 2%
10 Playstation 10 0 22,135,038 22,499,529 2%
11 Skittles 11 0 21,462,083 21,755,286 1%
12 iTunes 12 0 21,220,716 21,465,569 1%
13 Pringles 13 0 18,676,499 19,152,582 3%
14 McDonalds 14 0 18,351,559 18,991,830 3%
15 Victoria's Secret 15 0 18,150,548 18,418,191 1%
16 Xbox 16 0 16,629,869 17,018,196 2%
17 Monster Energy 19 2 15,206,306 15,666,983 3%
18 Ferrero Rocher 18 0 15,343,376 15,517,924 1%
19 Live Messenger 17 -2 15,407,745 15,455,302 0%
20 Nutella 20 0 14,513,757 15,207,859 5%
21 Walmart 21 0 14,006,888 15,104,425 8%
22 adidas Originals 22 0 13,558,429 13,886,998 2%
23 Disneyland 23 0 13,507,206 13,713,315 2%
24 Zara 24 0 13,070,961 13,225,860 1%
Current Rank (04/26/2012)   Rank by Fan Count (03/28/2012) Change in Rank  Fans As of 03/28/2012   Fans As of 04/26/2012  % increase
25 Burberry 26 1 11,833,178 12,551,701 6%
26 Subway 25 -1 11,944,423 12,546,659 5%
27 Google Chrome 29 2 11,597,996 11,832,557 2%
28 Dr. Pepper 27 -1 11,701,778 11,829,698 1%
29 Victoria's Secret Pink 28 -1 11,655,364 11,755,979 1%
30 Nike Football 30 0 11,226,918 11,740,607 5%
31 Levi's 31 0 11,225,775 11,530,736 3%
32 Target 36 4 10,118,871 11,440,000 13%
33 Disney Pixar 32 -1 10,985,578 11,100,546 1%
34 Blackberry 33 -1 10,935,000 11,088,319 1%
35 Starburst 34 -1 10,763,462 10,919,125 1%
36 H&M 35 -1 10,561,117 10,787,567 2%
37 National Geographic 38 1 9,966,725 10,258,821 3%
38 Walt Disney World 37 -1 9,971,838 10,257,278 3%
39 BMW 39 0 9,502,297 9,755,603 3%
40 Lacoste 40 0 9,259,584 9,479,646 2%
41 Google 41 0 9,140,364 9,351,242 2%
42 Yahoo 43 1 9,061,218 9,225,701 2%
43 Reese's 42 -1 9,113,831 9,199,088 1%
44 Starbucks Frappuccino 44 0 9,036,530 9,193,778 2%
45 Nike 45 0 8,587,453 8,902,092 4%
46 Mozilla Firefox 46 0 8,482,129 8,874,184 5%
47 DC Shoes 48 1 8,330,191 8,566,165 3%
48 Taco Bell 47 -1 8,479,573 8,556,433 1%
49 Sprite 49 0 8,316,882 8,441,852 2%
50 Hello Kitty 55 5 7,683,454 8,151,031 6%

Methodology

As always, you can read the methodology on our main page for this series. However, we are in the midst of automating this process to speed it and to better ensure data integrity. Finishing touches are being put on that now and the May list will be done with the new system.

Ampersand
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