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The Top 50 Branded Facebook Fan Pages – October 2011

Jim Tobin.
By: Jim Tobin  |   November 1, 2011  |   View Comments

It's getting harder and harder to displace the largest brands on Facebook in terms of number of fans, as the rich (in fans) got richer (in fans) and the top 20 separated themselves from the rest of the world. Together, these top 20 pages now have nearly 450 million fans among them. If this were the real world, these pages would rapidly be becoming the proverbial 1%.

In fact, nobody in the Top 20 changed places at all from last month's ranking, which I believe is a first in the 18 months I've been tracking these pages.


Biggest Movers

We saw a few brands improve their ranking in this otherwise quiet month, including

  • McDonalds, up 3 spots to #21
  • Levi's, up 2 spots to #36
  • Zoosk, up 2 spots to #44
  • Burberry, Subway, National Geographic and Sony Ericsson all up 1 spot.

Biggest Losers

Naturally, if pages are moving up, they are displacing others. So the pages that fell the most in the ranking this month are:

  • H&M, down 2 spots to #34
  • Taco Bell, down 2 spots to #39
  • adidas Originals, Disneyland, Dr. Pepper and 5 other pages fell 1 spot each.

Top 50 Branded Facebook Fan Pages - October 2011

Click on any page name to be taken to that fan page on Facebook.

Current Rank (10/31/11) Rank by Fan Count (09/29/11) Change in Rank Fans as of 09/29/11 Fans as of 10/31/2011 % increase
1 Facebook 1 0 53,268,462 54,810,070 3%
2 YouTube 2 0 45,450,810 46,738,484 3%
3 Coca-Cola 3 0 34,404,426 35,442,790 3%
4 Disney 4 0 28,733,542 29,192,364 2%
5 MTV 5 0 28,074,806 28,617,067 2%
6 Starbucks 6 0 25,309,840 25,862,590 2%
7 Oreo 7 0 23,070,531 23,311,144 1%
8 Red Bull 8 0 22,386,269 22,997,322 3%
9 Converse All Stars 9 0 20,766,271 20,907,110 1%
10 Converse 10 0 20,113,686 20,472,232 2%
11 Skittles 11 0 19,334,640 19,489,284 1%
12 Playstation 12 0 17,361,906 17,672,802 2%
13 iTunes 13 0 16,931,513 17,378,970 3%
14 Pringles 14 0 15,565,650 15,910,511 2%
15 Victoria's Secret 15 0 15,291,448 15,557,948 2%
16 Live Messenger 16 0 14,267,241 14,329,722 0%
17 Monster Energy 17 0 12,341,002 12,548,293 2%
18 Ferrero Rocher 18 0 12,188,204 12,335,121 1%
19 Xbox 19 0 11,316,378 11,639,032 3%
20 Nutella 20 0 11,290,043 11,557,106 2%
21 McDonalds 24 3 10,446,759 11,403,723 9%
22 adidas Originals 21 -1 11,156,504 11,300,307 1%
23 Disneyland 22 -1 10,669,657 10,768,576 1%
24 Dr. Pepper 23 -1 10,514,972 10,715,687 2%
25 Victoria's Secret Pink 25 0 10,408,660 10,484,064 1%
26 Zara 26 0 10,171,927 10,399,576 2%
27 Disney Pixar 27 0 10,023,195 10,170,154 1%
28 Starburst 28 0 9,992,864 10,094,190 1%
29 Walmart 29 0 9,282,461 9,753,983 5%
30 Burberry 31 1 8,536,865 9,106,703 7%
31 Nike Football 30 -1 8,919,850 9,027,026 1%
32 Blackberry 33 1 8,300,923 8,624,399 4%
33 Subway 34 1 8,260,183 8,608,202 4%
34 H&M 32 0 8,330,743 8,569,990 3%
35 Reese's 35 0 8,066,139 8,130,705 1%
36 Levi's 38 2 7,447,109 8,028,642 8%
37 Starbucks Frappuccino 36 -1 7,673,697 7,862,005 2%
38 National Geographic 39 1 7,368,382 7,638,495 4%
39 Taco Bell 37 -2 7,517,164 7,579,762 1%
40 Walt Disney World 40 0 7,335,717 7,440,586 1%
41 Google Chrome 41 0 6,972,261 7,219,879 4%
42 BMW 42 0 6,537,526 6,688,402 2%
43 Lacoste 43 0 6,519,301 6,625,893 2%
44 Zoosk 46 2 6,033,316 6,358,300 5%
45 Mountain Dew 44 -1 6,079,064 6,173,516 2%
46 Hollister 45 -1 6,034,259 6,168,017 2%
47 DC Shoes 47 0 5,981,234 6,097,839 2%
48 Pepsi 48 0 5,891,100 6,082,075 3%
49 Sony Ericsson 50 1 5,709,785 5,839,228 2%
50 Kohl's 49 -1 5,773,354 5,832,741 1%

Methodology

For the full methodology as to which types of pages are included and which are not included, please see the bottom of our main page for the Top 50 branded Facebook fan pages.

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