Facebook Marketing

Misi McClelland
17
Nov

Is Facebook Organic Reach Dead?

Posted by | · · · · | Facebook Marketing

We were the first to report on Facebook’s massive decline in organic reach a couple of years ago. At that […]

Read More
Ryan Sweeney
12
Nov

Is Facebook Building Your Next BFF?

Posted by | No Tags | Facebook Marketing · Technology

My curiosity peaked when I saw recent reports of Facebook being abnormally friendly by greeting users, wishing them a good […]

Read More
Beth Anne Ballance
02
Oct

What Facebook’s Dislike Button Could Mean for Brands

Posted by | No Tags | Facebook Marketing · Social Media Marketing · Social Networks

This morning I logged into Facebook and  saw that my friend’s baby woke her up at 3:00 a.m. for the […]

Read More
Lisa Braziel
30
Sep

4 New Facebook Ad Announcements and What They Mean for Brands

Posted by | · · · · · · | Facebook Marketing

At Advertising week, Facebook announced that it now has 2.5 million advertisers and released 4 new announcements and updates to […]

Read More
Vanessa Williams
14
Sep

Facebook Launches Live-Streaming Capabilities

Posted by | No Tags | Facebook Marketing · Video

Facebook is getting into the live-streaming space, but only for celebrities with verified accounts. Public figures (actors, athletes, influencers, musicians, […]

Read More
04
Sep

How Facebook Ads Drives Sales for eCommerce Retailer Canvas on Demand

Posted by | · · | Facebook Marketing

I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great […]

Read More
Beth Anne Ballance
17
Jul

Once a Funnel, Now a Fish: The Correlation between Social Media Spends and Sales Lifts

Posted by | No Tags | Facebook Marketing · Instagram Marketing · Pinterest Marketing · Social Media Marketing · Twitter Marketing

In a recent article, AdAge reported that digital spending for several large consumer packaged goods is up 20-35% for brands […]

Read More
Meghan Hardy
14
Jul

Facebook Reach & Frequency Campaigns: How They Can Help & Hurt Your Brand

Posted by | No Tags | Facebook Marketing

With the significant decline of organic reach on Facebook, it’s all but mandatory to pay for branded content to be […]

Read More
Lisa Braziel
07
Jul

The Real Reason Why Facebook is Accounting for Time Spent

Posted by | · · · | Facebook Marketing

In early June, Facebook announced the latest algorithm change: it will now not just factor in Likes, Comments, or Shares […]

Read More
Kristina Kelly
23
Apr

(Surprise!) Facebook Algorithm Changes Likely to Reduce Brand Impressions

Posted by | No Tags | Facebook Marketing

Hold on to your britches, we have shocking news! Facebook has made changes to their algorithm (again…) that could result […]

Read More