Facebook Marketing

Beth Anne Ballance
17
Jul

Once a Funnel, Now a Fish: The Correlation between Social Media Spends and Sales Lifts

Posted by | No Tags | Facebook Marketing · Instagram Marketing · Pinterest Marketing · Social Media Marketing · Twitter Marketing

In a recent article, AdAge reported that digital spending for several large consumer packaged goods is up 20-35% for brands […]

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Meghan Hardy
14
Jul

Facebook Reach & Frequency Campaigns: How They Can Help & Hurt Your Brand

Posted by | No Tags | Facebook Marketing

With the significant decline of organic reach on Facebook, it’s all but mandatory to pay for branded content to be […]

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Lisa Braziel
07
Jul

The Real Reason Why Facebook is Accounting for Time Spent

Posted by | · · · | Facebook Marketing

In early June, Facebook announced the latest algorithm change: it will now not just factor in Likes, Comments, or Shares […]

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Kristina Kelly
23
Apr

(Surprise!) Facebook Algorithm Changes Likely to Reduce Brand Impressions

Posted by | No Tags | Facebook Marketing

Hold on to your britches, we have shocking news! Facebook has made changes to their algorithm (again…) that could result […]

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Derek Roessler
26
Mar

Brands Lose 100K+ Fans After Facebook Purges Accounts

Posted by | No Tags | Community Management · Facebook Marketing · Social Commerce · Social Media Analytics · Social Media Marketing · Social Media Monitoring · Social Media Stats

Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in […]

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Erin Ledbetter
25
Mar

Five f8 2015 Announcements Marketers Should Care About

Posted by | No Tags | Community Management · Conferences · Facebook Marketing · Social Media Marketing · Technology

Facebook’s annual developers conference, f8, kicked off today with an announcement-filled keynote continuing last year’s themes of Stability and Control.  […]

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Lisa Braziel
06
Feb

Facebook “Place Tips” Challenge Yelp and Foursquare

Posted by | No Tags | Facebook Marketing

In case you missed it, Facebook recently announced the network would be introducing a new feature for iOS users called […]

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Erin Ledbetter
16
Dec

New Facebook Publishing Tools Gives Brands More Control

Posted by | No Tags | Facebook Marketing

On December 10th, Facebook quietly announced new publishing tools aimed at better supporting the needs of media companies and content […]

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Vanessa Williams
21
Nov

Facebook Punishing Overly Promotional Posts

Posted by | No Tags | Facebook Marketing

The Facebook News Feed has undergone a lot of changes recently, but perhaps the most upsetting (but highly expected) update […]

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Kailee VanDamia
18
Nov

Facebook Post Bundling: Should Your Brand React?

Posted by | No Tags | Facebook Marketing

Last week in a Facebook Q&A session, Mark Zuckerberg and his team announced that the platform would be making changes […]

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