Facebook Featured Stories Now in Newsfeed
Facebook recently announced they are slowly rolling out a new ad type, allowing advertiser's to reach users in the actual newsfeed. These new units are now named "Featured Stories", a move Facebook is trying to make to begin transitioning "Sponsored Stories" to "Featured Stories". Here are a couple of things you should know about these new units.
Featured Units Function Similarly to Sponsored Stories
Right now, these "featured" sponsored stories units act a lot like Sponsored Stories, in that they are meant to amplify branded content to those who have liked the page, and raise awareness of the current activities of a fan to their network. Facebook notes three scenarios in which a user may see a Featured Story:
- When a Page you like posts something new
- When a friend likes something (such as a Facebook Page or individual Page post)
- When a friend checks in somewhere, plays a game, or uses an app
Featured Units are Limited, For Now
Facebook has said they will try to limit the number of featured units to one per day per user, but has also hedged on this limitation, noting that users who visit their newsfeed more frequently may see more. I personally feel Facebook is leveraging the limitation to avoid community backlash, while they are likely to rotate this featured unit to create more opportunities for advertisers. This perceived limitation on these units will also likely mean these will cost advertiser's a pretty penny.
What are your thoughts on these new units? I'd love to hear your thoughts in the comments below.
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