Facebook Algorithm Change Increases Brand Reach in News Feed (Maybe…)
huge drop in reach on Facebook, it looks like Facebook is giving us the opportunity to get a few of those precious brand impressions back. Well, maybe. You’ll just have to make sure your legal team is cool with you using other brands’ trademarks or celebrity personalities in your social media marketing efforts without permission. So, uhm, thanks, Facebook?
Tagging Other Brands Increases Facebook ReachAs of yesterday, when a Page tags another brand or celebrity Page in a Facebook post, that content will surface in the Facebook News Feed for people who Like either Page.
For example, when Brand A tags Brand B in a Facebook post, Brand A’s post will now organically show up in the News Feed for Brand B’s fans even if Brand B’s fans do not Like Brand A.Of course, there’s still that pesky News Feed algorithm that will determine which of Brand B’s fans get served up Brand A’s post but the change means potential for Brand A to significantly increase its organic reach among non-fans.