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20 Ways to Increase Your Facebook Page Visibility

Cara Pring.
By: Cara Pring  |   January 2, 2013  |   View Comments

There has been quite a lot of discontent among Facebook marketers of late due to the apparent decline in news feed visibility. The more cynical among us believe this is Facebook's way of coercing page admins to pay to promote their posts in order to get the same exposure they once enjoyed for free. Whether this is true or not, the Facebook news feed is becoming an increasingly competitive marketing space – meaning you need to fight to be seen.

So, how do you become a prominent fixture in users' news feeds? First, you need to understand how Facebook decides which posts will show up and why:


EdgeRank

Gone are the good old days when most of your community would see your content. Now, an average of about 16-17% of fans will see each of your posts.

You've probably heard of EdgeRank before but may not fully understand exactly what it is. You're not alone! Basically, EdgeRank is the formula that Facebook uses to decide which posts will show up in a user's news feed.

The EdgeRank algorithm is Facebook's key to determining who is going to see your post, and if you can understand how it works, you can try and optimize your posts to suit it. There are a lot of articles out there that go into great depth about EdgeRank, but all you really need to know are three key elements: affinity score, weight and time.

Affinity score measures how strong your relationship is with a user based on interaction. The people who are frequently commenting, liking or sharing your posts are going to have a stronger affinity score, and thus will be the people who are more likely to see your posts in their news feed. The next element, weight, refers to the weight of the interaction with your post (e.g., a comment or share carries more weight than a Like). So if your post is getting a lot of comments and/or shares, it will be (theoretically) shown to more people. Lastly, time is an easy one – the older the post gets, the less relevant it becomes, which means that it will appear less and less in the news feeds of fans over time.

So now that the technical stuff is out of the way, how can you cater to the EdgeRank algorithm to make your Facebook page and posts more visible? Here are 20 ideas:

1. Don't Post Too Often

This one is a common trap. You set up a Facebook page and start getting fans, but then you get it in your head that now that you have a channel and community you must constantly feed them content. No!  Never post just for the sake of posting. There is no magic number for how many times to post in a week, but I very rarely recommend more than once a day – unless you have content that requires timely delivery and is of interest to the majority of your community. You rarely lose fans for not posting content, but you can lose fans (or have your posts hidden by fans) if you're posting too often. Additionally, the more posts you put up, the less engagement you may get – which will affect your EdgeRank.

2. Post Engaging Content

This one is a pretty big no-brainer. The better and more engaging your content is, the more interaction you're going to get and the better your EdgeRank will be, which means more people will see the post. Keep track of how all your posts perform and pretty soon you'll know what content your community finds engaging. Then post more like that.

3. Use Images and Video

Text updates are boring (well, sometimes) and don't stand out from the rest of the news feed. Stats show that photo albums get 180% more engagement, photos 120% more and videos 100% more. Based on these number, it's easy to see why you should post images and videos whenever possible.

4. Determine the Best Days and Times to Post

There is often conflicting data on when the best time to post is and to be honest, I think it completely depends on who your audience is. Stats have shown (and this is in line with my practical experience) that people engage most with pages are 18-24 year olds from 9-10pm. However, if you're not targeting 18-24 year olds, this may not be the optimal time for you to post. If you're targeting moms, maybe weekdays would be the best time, or perhaps evenings. My advice would be to do some testing of your own by posting at different times for a month, then checking to see which days and times got the best results. Then, begin posting your most exciting and engaging content at those times.

5. Ask your Community to Change the Setting to Get Notifications

So this one may not work spectacularly, but it's worth a shot. If you hover over the "Liked" button on any page you're a fan of, you'll see there's an option to get notifications from that page. If you post an update asking your community to do this for your page and get fans to bite, your post visibility is definitely going to increase. I wouldn't expect a large number of your fans to do it, but even if it's a small percentage, it's still going to help.

Show in News Feed

6. Promoted Posts

If you don't mind spending money, you can increase the visibility of your posts by promoting them via the news feed. This basically means you pay somewhere between about $5-$200 to increase the exposure of your post to either just your current fans, or your fans and their friends. As you can see in the screenshot below, in my case, spending a maximum of $10 would get my post an extended reach of about 1.26k-2.34k (fans and friends of fans). It's a little annoying because that is exactly what Facebook wants you to do (spend money in order to get your posts seen), but at the same time it can be very effective.

7. Request Feedback

This is an awesome idea because not only can you get up to 90% more engagement than your average posts, but you can also obtain valuable feedback and ideas if you ask the right questions. It might mean a generic question like "What's for dinner tonight?" (which might be relevant to a food service brand), or it could be something like "What do you think about _____?" or a crowdsourcing style of question like "What color do you think we should add to our range of _____?" Asking questions gets more comments, which are weighted heavier than Likes, which in turn is great for your EdgeRank and will get you more visibility. So do it!

8. Caption Contest or Fill in the Blank

Personally, I'm not a fan of these two types of posts, but they do generally see pretty good engagement if your community is large enough. Essentially, you post a photo and ask your audience to come up with a funny/interesting/appropriate caption OR you can post a text update with a blank and tell them to fill it in, such as "This weekend I'm going to _____."  If this suits the tone, personality and content of your page, then give it a try. After all, it's driving comments rather than Likes, which is better for your EdgeRank.

9. Inspirational Quotes and Images

One of the best ways to get engagement (depending on your audience) is to post an inspirational quote or image. Preferably, this relates somehow to your business (e.g., exercise-related quotes and images for gyms and personal trainers). Facebook users eat this stuff up, so if it fits in with your brand personality, do it!

10. Run Competitions

People love free things, so give them the chance to win some. Posts about competitions get high engagement on your page, and if you promote your competition via Facebook ads or other means, it's likely your Facebook community will grow as a result. Just make sure the prize is relevant and you adhere to Facebook's T+Cs and you're good to go.

11. Ask People to Share your Page/Competition/Post

This one is also a little cheesy, but it can work. If you want something, ask for it. Plenty of businesses routinely add in a "share to _____," "Like if you agree" or simply just ask their fans to Like, comment on and share their posts. It may seem a little desperate at times, but it gets results.

12. Be Funny

Nothing gets engagement like a funny post, photo or video. Try to be funny (without trying too hard) and you'll find that your engagement will increase and thus so will your EdgeRank! Voila, your Facebook posts are suddenly much more visible!

13. Facebook Offers

Facebook offers are a great way to get exposure for your Facebook page and your business AND generate sales. If you've got a great deal, consider promoting it via a Facebook offer – it's easy for fans to redeem and when they do, they send a nice viral message into the news feeds of their friends. You can also promote this via a Facebook ad campaign to get even more exposure.

14. Coupons and Sales

People love free things, but they also enjoy getting discounts. Provide exclusive coupons, coupon codes or sales to your Facebook fans and promote this via a post – if it's a good discount you will see plenty of engagement on your post. Not only will this help the visibility of the post, but you'll see the viral exposure of your post and page increase as well, likely driving more fans to your page. Double win!

15. Encourage Photo Tagging

Another easy way to gain exposure to friends of your fans is to encourage your fans to tag themselves in photos that you upload. Ideally, these photos would actually feature your fans (e.g., if you took pictures at a company-sponsored event); however, it may be that you just post a super exciting new product and tell people to tag themselves in it if they want it. Try not to make it too cheesy or you may find yourself embarrassed when nobody complies.

16. Encourage User Check-ins (+ Make your Page Available for Check-ins)

Obviously, this is only relevant if you have an actual physical location. If you do, make your Facebook page a place page so that people can check-in to your business. Facebook check-ins show up in users' timelines (and thus their friends' news feeds) and increase exposure for your brand and your Facebook page. Encourage people to check-in not just through posts on Facebook, but at your actual place of business, too (e.g., by using signage).

17. Target Friends of Fans

The easiest people to engage with on Facebook, outside your current fans, are the friends of those fans. When someone can see that their friend has Liked your page, it is already more likely they will want to do so also, because peer recommendations are a strong influence. You get exposure organically, but you can boost this by using some paid options – like sponsored stories, promoted posts or general Facebook ads. It may cost a little bit of money, but it will increase the visibility of your Facebook page more effectively than targeting the general Facebook community.

18. Surprise and Delight

Social media lends itself really well to surprise and delight tactics, because people love sharing things that are really positive, surprising and/or delightful. Do something out of the ordinary – donate a bucket load of money to a local charity, post a story about saving the baby bird that fell out of the tree outside your business, post a video of something whacky that happened in your shop… just do something that will make your fans (and their friends) go "wow," "awww," "holy moley!" or a similar response. You'll get loads of engagement and your EdgeRank will love you for it.

19. Keep it Short

This one is an easy one. Try to keep your text posts short. Posts between 100-250 characters get 60% more Likes, comments and shares than longer posts. People just don't want to read much anymore!

20. Be Targeted

Does your Facebook community come from all over the globe? Do you have a promotion relevant just to one country, state or city? What about something targeted only to, or to younger people, or older people? Facebook allows you to target posts by gender, relationship status, educational status, "interested in," age and language. So if you have posts that are meant for only a specific segment of your audience, target them. That way you're not boring or (even worse) annoying the rest of your community and you'll see better engagement in terms of the percentage of people who have seen the post. Targeting fewer people may seem contrary to the goal of getting more visibility, but your EdgeRank will be better if you're sending more relevant messages out to people, which will make it more likely your messages will keep appearing to your fans!

Facebook Ad Targeting

So, there you have it... a few tactics you can employ to improve your EdgeRank and get greater visibility for your Facebook page. Do you have any other ideas or examples of things that have worked for you? If so, share in the comments section below.


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Comments
  • Guest

    My
    favorite is rarely advised by Facebook experts yet it is still the
    number one way to promote your page and that is "Like" every possible
    business page that is relevant to your business and comment on their
    news-feed posts. You establish yourself as the expert in your field as
    you advise other professionals

    Tooting your own horn rarely attracts
    anything more than avoidance. Getting people to like your page is weak
    and fruitless. Getting them to give your permission to contact them by
    email or text however is powerful.

  • http://www.facebook.com/maurice.goulet Maurice Goulet

    My
    favorite is rarely advised by Facebook experts yet it is still the
    number one way to promote your page and that is "Like" every possible
    business page that is relevant to your business and comment on their
    news-feed posts. You establish yourself as the expert in your field as
    you advise other professionals

    Tooting your own horn rarely attracts
    anything more than avoidance. Getting people to like your page is weak
    and fruitless. Getting them to give you permission to contact them by
    email or text however is powerful.

  • http://jenncarlos.com/ Jenn Carlos

    Regarding #3 ... since the launch of promoted posts, we've seen a BIG decrease in engagement/visibility on image and video posts and roughly a 30% increase in text. These are fantastic tips for keeping an already-active audience further engaged but building a base is getting to be a challenge without paid promotion :(

  • http://jenncarlos.com/ Jenn Carlos

    Regarding #3 ... since the launch of promoted posts, we've seen a BIG decrease in engagement/visibility on image and video posts and roughly a 30% increase in text. These are fantastic tips for keeping an already-active audience further engaged but building a base is getting to be a challenge without paid promotion :(

  • http://www.facebook.com/MrAllBizness Rennie Charles

    i love it makes businesses work for the promoting theyre going to need me for cuase their to lazy to do it makes me more valuable to my market

  • http://www.facebook.com/MrAllBizness Rennie Charles

    i love it makes businesses work for the promoting theyre going to need me for cuase their to lazy to do it makes me more valuable to my market

  • http://www.parcel2go.com Sarah Parker

    the photo and video is not always true. sometimes posting just texts gains a much higher reach than photos if, and thats a big if, it gains instant engagement. Facebook then shows your post to more people, as it is seen as quality content.

  • http://www.parcel2go.com Sarah Parker

    the photo and video is not always true. sometimes posting just texts gains a much higher reach than photos if, and thats a big if, it gains instant engagement. Facebook then shows your post to more people, as it is seen as quality content.

  • http://marketisdale.net/ Mark Tisdale

    Nothing makes me avoid a brand more than their constant promoted posts to "friends of fans" - that's not a genuine endorsement, even though Facebook and some brands would like one to think it is. If a friend thinks enough to share something that Brand X has shared with their own commentary, I'll check it out. If Brand X advertises to me with friend of fans spam, they get hidden (at least until an hour later when Facebook decides to show me that post again anyway).

  • http://marketisdale.net/ Mark Tisdale

    Nothing makes me avoid a brand more than their constant promoted posts to "friends of fans" - that's not a genuine endorsement, even though Facebook and some brands would like one to think it is. If a friend thinks enough to share something that Brand X has shared with their own commentary, I'll check it out. If Brand X advertises to me with friend of fans spam, they get hidden (at least until an hour later when Facebook decides to show me that post again anyway).

  • http://www.facebook.com/chitraparna Chitraparna Sinha

    Regarding #20 - I don't see the "Add Targeting" option on my Facebook page. Do I have to activate something?

  • http://www.facebook.com/chitraparna Chitraparna Sinha

    Regarding #20 - I don't see the "Add Targeting" option on my Facebook page. Do I have to activate something?

  • http://twitter.com/MrMikeStreet Mike Street

    I have to disagree with #1. I post on my page maybe 5-6 times a day and get a descent amount of engagement per post. Not everyone is going to see your post if you just post once per day. You have to hit different people at different times. Creating engaging content is key but you also need to heavily experiment so that you know what your fan base really likes and engages with.

  • http://twitter.com/MrMikeStreet Mike Street

    I have to disagree with #1. I post on my page maybe 5-6 times a day and get a descent amount of engagement per post. Not everyone is going to see your post if you just post once per day. You have to hit different people at different times. Creating engaging content is key but you also need to heavily experiment so that you know what your fan base really likes and engages with.

  • http://twitter.com/TimothytHaines Timothy Haines

    Some of these tips are contradictory to best practices offered elsewhere. Do you have sources that you'd be willing to share for us research fanatics?

  • http://twitter.com/TimothytHaines Timothy Haines

    Some of these tips are contradictory to best practices offered elsewhere. Do you have sources that you'd be willing to share for us research fanatics?

  • http://twitter.com/TimothytHaines Timothy Haines

    Agreed Jenn. Copyblogger wrote about this recently as well: http://www.copyblogger.com/facebook-sharecropping/

  • http://twitter.com/TimothytHaines Timothy Haines

    Agreed Jenn. Copyblogger wrote about this recently as well: http://www.copyblogger.com/facebook-sharecropping/

  • http://twitter.com/TimothytHaines Timothy Haines

    I agree Mike. One post a day goes against what I've seen over the last three years.

  • http://twitter.com/TimothytHaines Timothy Haines

    I agree Mike. One post a day goes against what I've seen over the last three years.

  • amy

    I've found that lately I'm PUNISHED for putting a photo, video, or link out there. Hardly anyone sees it at all. I'm very surprised to see #3.

  • amy

    I've found that lately I'm PUNISHED for putting a photo, video, or link out there. Hardly anyone sees it at all. I'm very surprised to see #3.

  • http://www.facebook.com/shamiels Shamiel Slamang

    ive done some research on my pages and text based gets better response than using images or video. Especially cause we dealing with a large mobile audience and image load time is an issue.in certain cases i would recommended using images and or video to drive the point across but truly depends on what's been marketed.

  • http://twitter.com/thenonhacker thenonhacker

    On our pages, we have this 8-hours apart rule for posts. It's working for us!

  • http://twitter.com/thenonhacker thenonhacker

    On our pages, we have this 8-hours apart rule for posts. It's working for us!

  • http://twitter.com/beak0707 Bastian Lotze

    First of all: Great article! I do think it serves as a good overview of possibilities to increase your page's exposure. Just have one question concerning #3: I wouldn't completey refrain from using text posts since these kind of posts have shown to have a higher reach. Or is that not the case anymore?

  • http://twitter.com/beak0707 Bastian Lotze

    First of all: Great article! I do think it serves as a good overview of possibilities to increase your page's exposure. Just have one question concerning #3: I wouldn't completey refrain from using text posts since these kind of posts have shown to have a higher reach. Or is that not the case anymore?

  • http://www.facebook.com/aleshia.green.1 Aleshia Green

    This is all really great information. I always feel weird making those posts asking people to fill in the blank

  • http://www.facebook.com/aleshia.green.1 Aleshia Green

    This is all really great information. I always feel weird making those posts asking people to fill in the blank

  • simone kolcher

    You need to do your research. How can you even question the "apparent decline in news feed visibility." ? It's just a fact that FB does want to "coerce page admins to pay to promote their posts in order to get the same exposure they once enjoyed for free." You go on to say " Whether this is true or not.." I'm sorry, but it's true and if you want to tout yourself as a social media expert you need to understand basic facts about FB. Check out this link for those of you who really want to know what's going on: http://dangerousminds.net/comments/facebook_i_want_my_friends_back

  • simone kolcher

    You need to do your research. How can you even question the "apparent decline in news feed visibility." ? It's just a fact that FB does want to "coerce page admins to pay to promote their posts in order to get the same exposure they once enjoyed for free." You go on to say " Whether this is true or not.." I'm sorry, but it's true and if you want to tout yourself as a social media expert you need to understand basic facts about FB. Check out this link for those of you who really want to know what's going on: http://dangerousminds.net/comments/facebook_i_want_my_friends_back

  • http://www.facebook.com/danitalicious Danita Maldonado

    These are all great ideas and tips. The big thing with social is that what works for some won't work for others. If you really want to make social work for you, you have to WORK to figure out what works. Just cuz someone tells you to post at 4pm on a Wednesday, you're going to? I manage over 40 various pages and NOT ONE of them is the same. Not only that, but it's taken me the entire time I've been working those pages to know what works. What worked last week, doesn't work this week. I analyze stats, ads, promoted posts, engagement, etc. to see how to work those pages as best as I can. If I don't see green arrows, I want to know why. The beauty of social is that it's just that, SOCIAL. There's no right answer. And there never will be!

  • http://www.facebook.com/danitalicious Danita Maldonado

    These are all great ideas and tips. The big thing with social is that what works for some won't work for others. If you really want to make social work for you, you have to WORK to figure out what works. Just cuz someone tells you to post at 4pm on a Wednesday, you're going to? I manage over 40 various pages and NOT ONE of them is the same. Not only that, but it's taken me the entire time I've been working those pages to know what works. What worked last week, doesn't work this week. I analyze stats, ads, promoted posts, engagement, etc. to see how to work those pages as best as I can. If I don't see green arrows, I want to know why. The beauty of social is that it's just that, SOCIAL. There's no right answer. And there never will be!

  • http://www.facebook.com/profile.php?id=519322381 Eliana Posada

    Agree!!!! Very good idea!

  • http://www.facebook.com/profile.php?id=519322381 Eliana Posada

    Agree!!!! Very good idea!

  • http://www.facebook.com/profile.php?id=519322381 Eliana Posada

    Very much agree with you!

  • http://www.facebook.com/profile.php?id=519322381 Eliana Posada

    Very much agree with you!

  • Fiona Redding

    Great tips. I agree with Maurice though, it is also really important to engage with other pages to promote your brand and increase awareness.

  • Fiona Redding

    Great tips. I agree with Maurice though, it is also really important to engage with other pages to promote your brand and increase awareness.

  • http://twitter.com/SoyFigueroa Daniel Figueroa

    I first tried looking for it with a 1k fan page and wasn't there, so i went to a 50k fan page and it was... So i guess its only available if you have a certain amount of fans.

  • http://twitter.com/SoyFigueroa Daniel Figueroa

    I first tried looking for it with a 1k fan page and wasn't there, so i went to a 50k fan page and it was... So i guess its only available if you have a certain amount of fans.

  • http://www.facebook.com/chitraparna Chitraparna Sinha

    Okay, long way to go then for me :) Thank you for following up.

  • http://www.facebook.com/chitraparna Chitraparna Sinha

    Okay, long way to go then for me :) Thank you for following up.

  • http://twitter.com/RankWatch RankWatch

    I completely agree with you. With the amount of time and crowd over these social networks, you have to bring both to your content: quality as well as multi-target processing. And in the recent times i have loved the way infographic content has been promoted and appreciated, as it is really the key for next-gen content strategies.

  • http://twitter.com/RankWatch RankWatch

    I completely agree with you. With the amount of time and crowd over these social networks, you have to bring both to your content: quality as well as multi-target processing. And in the recent times i have loved the way infographic content has been promoted and appreciated, as it is really the key for next-gen content strategies.

  • http://twitter.com/RankWatch RankWatch

    I completely agree with you. With the amount of time and crowd over these social networks, you have to bring both to your content: quality as well as multi-target processing. And in the recent times i have loved the way infographic content has been promoted and appreciated, as it is really the key for next-gen content strategies.

  • http://teresalcooper.info/ Teresa L. Cooper

    I encourage my clients to post when it makes sense and to post something real time. Even if I posted an hour ago, if a customer stops by and says they would love to take a photo, I don't tell that customer I'm not going to post their photo for 8 hours...let it be natural. Post what makes sense for what you do.

  • http://www.facebook.com/sase.mohamed Sase Mohamed
  • Shanu

    I telling you about a service which provide likes on your FB pages, Facebook Fan pages. this URL is http://buyfacebooklikes.ws/. it is great idea for inscreas your business.

  • Anyria

    I bought 10,000 likes from http://buyfacebooklikes.ws/. I got all likes real with cheaper low. I likes this service.

  • http://www.facebook.com/alexz.william Alexz William

    These ideas are great. i used authenticviews (.) com to increase likes . its nice

  • http://www.facebook.com/alexz.william Alexz William

    Exactly these ideas are new to me and great . i used authenticviews(.)com previously.

  • Sjors

    Hey there. Thanks for this article, has quite a few useful tips for our business. We have one problem however: our reach (which is supposed to be worldwide) stays for the bigger part inside the country where our production office is. Even though we have thousands of fans from all over the world. Does anybody have the same problem? Or a solution? Cause there is no option in targeted audience that says "World"

  • http://twitter.com/AprilMaura April Maura

    This is really helpful. Thanks for the post.

  • http://www.facebook.com/Suryastar26 Sharan Prakash
  • Anna

    I recently turned off notifications for a women's entreprenerial group because they were posting 5 times a day. I really liked their content too, but it was too much.

  • http://twitter.com/JDStyleDesigns JD Style Designs

    Sort of the same with my facebook page. I limit my posts to 1-3 per day, unless it's something urgent, & I make sure I space them around the day of my fans. This is where knowing your target audience comes into play. It's been slow but working so far.

  • Abhishek Gidde

    plz like my page : https://www.facebook.com/AbhishekGidde98
    FREE GAMES,Movies,Videos, etc........

  • ChefFrank Helisek III

    How would you create a image block of fan page content until the page is liked. I have seen this done in the present and wantto know how to create this same effect.

  • Alinanancy

    Great Post! But you might
    just want to try professional
    social networks
    , it would be really interesting!

  • ch yaqoob

    This is my facebook pagehow i active my page ?

    https://www.facebook.com/charanlover?ref=tn_tnmn

  • aminekh

    thnx for this post , i think the best way is uploading photos on your facebook page and share it in other pages (in comments) ,
    and the seconde way is the like button in every post on your blog
    take a look on how to increase your facebook page by adding like button to your blog posts : http://pronlinespace.blogspot.com/2013/08/increase-facebook-page-like-button.html

  • Jannat Yaqoob

    Plzzz like my page lol , and i'll like urs , here's the link https://www.facebook.com/pages/LOL/159284610939051?fref=ts

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  • sunitika

    "wow," "awww," "holy moley!"

  • Tk Products, Inc.

    Great Tips! I would use it for my new fan for my new business. I would use it to attract more people to like my fan page that way I don't waste my money. I'm selling women clothing and hopefully maybe in near future for different type of products selling on my website. Please Check out my fan page:https://www.facebook.com/pages/TK-Products-Inc-onlinebestproductscom/648640901821873?ref=hl

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  • Manny Parra

    This is very good.

    Now guys help me by sharing my facebook page thanks.

    https://www.facebook.com/shemaisrael77

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  • amie Mel

    Some one posted recently that if you hover over the "Liked" button on a page and click on "Add Interest" it will make sure all the posts from that page show up in your news feed. Do you know if that is true?

  • Angela Butler

    Thanks for sharing this. I have been trying to ad too with FB and it did increase my likes. I was just wondering at first who these people are because I didn't get any more comments or interaction. The same ol' people liked my photos or statuses. I am still not sure (even though I narrowed it down who to engage). I don't understand why not more people interact if I get that many more likes on the page? It seems like those are "mute" likes....

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    Hi there,
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    LMAO - if you have a porn page - that's the one that seems to do the best ... apparently porn isn't allowed on its platform yet I've seen dozens of pages with 50 000 - 100 000 fans in each ... I highly doubt any of those pages spent a cent paying to promote posts ... because porn sells regardless of forking out money...

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    So pages can get away with doing this... but I try to keep my post to once a day as i did see the bad effect it had on client. I do however post twice a day at different times once in a while when i'm running a campaign and it has great effect. time and balance is everything

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    "Show in Newsfeed" is no longer an option. And the targeting only works if you have over 100K fans.

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    Very good post! Like you mentioned, Facebook has undergone many changes and visibility is reduced, and it's hard for us to gauge why that happened. But then again, I feel that when we are starting a new page (or an existing page which has few likes) we should be posting more than once a day. Otherwise we will be stuck with just the 16% of our likes - which is extremely small.

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