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Content Inspiration: Amazon’s “A Christmas Story” Tweet

Craig Carter.

"Only one thing in the world could've dragged me away from the soft glow of electric sex gleaming in the window" is truly one of the all-time great quotes from one of the most quotable movies in holiday-movie history. A Christmas Story and it's leg lamp are classics in every sense of the word.

Amazon took advantage of that recognition with a clever tweet recently. Holiday movies are ripe for the picking when it comes to inspiration for quality social media content. If you're looking for something to inspire your tweets during the holidays, take note.

The Tweet

What Makes this Tweet Work?

It Sells Without Being Sales-y

Not only are hard sells difficult via social media, they're downright annoying. This tweet makes the idea of purchasing fun, and does so by using one of the more memorable lines from the movie.

It Makes Sense for the Brand

Too often, brands try to force pop-culture references. Amazon has established itself as being an online source for finding some of the best and weirdest consumer goods in existence. Why wouldn't it have the (in)famous leg lamp?

It Takes Advantage of Iconic Imagery

There's no denying it. Along with the Delorean from Back to the Future, the Guy Fawkes mask from V for Vendetta, and the Zoltar Speaks arcade machine from Big, the leg lamp has to rank as one of the most iconic movie props of all time. Not using it would be a crime.

Anchorman I Love Lamp

Where to Find Inspiration

Well, there aren't many movies to draw inspiration from. Only ElfChristmas Vacation, The Muppet Christmas Carol, ScroogedFrosty the Snowman, Die Hard (yes, it's a Christmas movie, go back and watch it), GremlinsThe Santa Clause, How the Grinch Stole Christmas (the original cartoon one, of course), Jingle All the Way, The Nightmare Before Christmas, Love ActuallyHome Alone, Home Alone 2: Lost in New York, A Charlie Brown Christmas, Rudolph, The Red-nosed Reindeer, Miracle on 34th Street (either the 40s version or the 90s version – both are solid), and It's a Wonderful Life.

Seriously, if you're struggling to look for a pop-culture reference, I don't think you're trying hard enough. It's all mind power, Swede; mind power.

What have been some of your favorite holiday-related tweets so far?


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