4 Tools for Creating Better Social Media Content

When it comes to creating great social media content, the devil is in the details. While an eye-popping image or video can really carry a post, use the wrong hashtag or include a type-o and your great content suddenly doesn’t look so great anymore.

How can you make sure no details go overlooked in creating social content for your brand? Take a few extra minutes to use these tools to help you focus on the (not so) little things, like organic conversations, relevant hashtags, and grammar.

Hashtagr

Looking for an easy way to see how people are using your brand’s hashtags across all major social platforms? Meet your new best friend. Hashtagr is an aggregator tool that allows anyone to run hashtag searches across Twitter, Instagram, Tumblr, Vine, Facebook, and Google+.

Hashtagr
Hashtagr search for #ignitesma on Instagram

With Hashtagr, you can see quickly and easily exactly what types of conversations fans are having around your brand organically. This highly visual tool also allows Community Managers to find user-generated content to showcase on brand pages (after obtaining permission from the user, of course).

Hashtagify or Social Searcher

Think of Hashtagify as a thesaurus for your tweets. When you search a hashtag on Hashtagify, the tool provides you with the top 10 related hashtags based on your original search. For increased presence in existing conversations, make sure to include some of these terms in your tweets.

hashtagify
Hashtagify search for #travel

While Hashtagify provides related hashtags based on all-time usage, Social Searcher has a similar feature that provides related hashtags based on more real-time content. Use both tools to ensure to maximize the potential of each hashtag you choose in your brand’s content.

socialsearcher
Social Searcher search for #travel

IceRocket

Ever wonder exactly how often people are talking about a particular topic on various social channels? IceRocket can help with that. Search your topic or keyword, select your platform, and start sorting through your results. You’ll be able to see the frequency of the searched term, as well as sort the information by links, text, and hashtags.

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IceRocket search for “ignitesma” on Twitter

Hemingway App

Sure, grammatical rules have a little wiggle room in social media, depending on your intended audience and your brand’s voice, but that’s no excuse for dumb mistakes.

hemmingway
Hemmingway App preview

Hemingway App is an easy (and instant) way to proofread your content. Check your use of adverbs, passive voice, and hard to read language to ensure your brand message is as clear as possible.

Of course when creating content, you’ll still need captivating images/videos and interesting copy in order to really succeed, but by spending a few extra minutes on the little things, you’ll be sure to maximize the potential of each post.



Ignite Social Media