Conferences

Jim Tobin
07
Apr

Dell and Social Media: How the Four R's Help Manage 25,000 Conversations a Day

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The Radian6 user conference, Social 2011, is underway today in Boston, and the opening keynote includes 2 speakers from Dell, […]

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Jim Tobin
21
Mar

Pictures from Ignite Social Media's Party During SXSW 2011

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A couple weeks ago, we sponsored a SXSW party with Jason Falls at two bars: Dogwood and Molotov.  As many […]

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17
Mar

10 Ways SXSW IS the Internet

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Since I took a departure from the intent of my previous posts, to provide an unofficial guide to SXSW, I thought it nonetheless would be helpful to share the rest of my thoughts on SXSW in a helpful metaphor: SXSW is the physical embodiment of the Internet. The similarities were staggering, really.

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16
Mar

5 Examples of Ineffective Advertising at SXSW

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This is a companion post to the one that Lisa wrote about 5 Examples of Effective Advertising at SXSW, because just like a comic book storyline, there is a good and bad side to everything. For every company that got it right, we saw plenty that made us wonder what they were thinking. Here are 5 of the most egregious examples of advertising fails at this year’s SXSW.

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Gene Smith
16
Mar

SXSW Session Recap: The Politics Behind HTML 5

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I had a great time at this year’s SXSW Conference. Tried to make it out to as many panels as […]

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Jim Tobin
15
Mar

An Open Letter to SXSW: 10 Ways to Ensure The Conference Stays Great

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Dear SXSW Interactive: Remember MySpace? In July 2007, MySpace delivered 12% of all Internet traffic. It was the place and […]

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Erin Ledbetter
13
Mar

SXSW Session Recap: Slaying the Four Horsemen of the Social Media Apocalypse

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I’ve attended quite a few panels, conversations and industry parties over the past few days and I have to hand […]

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Lisa Braziel
13
Mar

5 Examples of Effective Advertising at SXSW

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One of the questions we get a lot from clients is, “What can we do at SXSW to generate buzz?”. Over the few days I’ve been here at SXSW, I have been careful to notice the advertising efforts and consider what seems to be effective at engaging attendees. This post just reveals 5 of the attempts that caught my attention.

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13
Mar

The Unofficial Guide to Doing SXSWi Unofficially – Part 2

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I spent most of the second day of SXSWi as an observer and I tried to remain objective, if not idealistic, to the experience as a whole. As a marketer and as a naturally curious individual, though, it is often difficult for me not to read into events like this and try to at least visualize the process behind what makes them. So, it was difficult to get excited about a lot of the superfluity of this festival. Not the festival itself, of course, but the extreme measures which are being undertaken to assure that people are properly slaked in gooey salesyness.I know that it seems like a brilliant opportunity to influence influencers, but in reality, all the efforts to strike a chord are unnecessary and heavy handed.

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13
Mar

SXSW Panel Recap: Getting More Women Into New Media and Tech

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The panel on getting more women into tech and new media began with an acknowledgment that there are, in fact, a lot of women who already work in the industry – the problem is, we just aren’t that visible. The conversation was hosted by Rachel Sklar, Co-Founder of ChangeTheRatio.com and Hashable.com, and included Alexia Tsotsis, a writer with TechCrunch. The initial conversation centered around removing the blinders that our industry has when it comes to our visibility – specifically, thinking of female thought-leaders when booking speakers for conferences, rather than just using them as promotional tools to, say, put on spandex and go demo your new app.

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