Chordiant Sheds Light on Social Media Transparency

Lisa Braziel | September 12, 2007 | View Comments

In social media marketing, there isn’t a time when transparency isn’t a consideration. Companies are continually questioning, “How close is too close?”, or “What information should we disclose to our customers?”.

One such company that we can learn a lot from in the area of transparency is Chordiant, a developer of “customer experience” software for many global known brands in the areas of healthcare, banking, and insurance (to name a few).

In the writing of our upcoming book, I interviewed Greg Biggers, Chordiant’s Director of Product Strategy and one of the key players in the implementation of Chordiant Mesh Community, a wiki designed to increase collaboration between Chordiant and its customers.

Though our conversation spanned many topics and lasted over an hour, I’ve compiled some of the highlights of our conversation on the topic of transparency in the following (approx. 4 minute) podcast.