Buzzing about Phillip’s Bodygroom
August 13, 2007
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Around the office we’ve had quite a few laughs at this Phillip’s Bodygroom campaign.
The campaign is built around an uncomfortable subject - male shaving in areas below the neck. But even if you are completely grossed out by the thought of hair removal products for hairy men, it is a clear social media success, exceeding and expanding the company’s original goals.
Below are the three lessons we can learn from it.
1. Social media can go where traditional media cannot.
2. Social media can increase awareness of new product uses or developments.
3. Social media effectively reaches specific audiences.
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