Building Brands with PageCasts
July 23, 2007
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Yet again another social media term has been created by a company titled, Pageflakes.The term? PageCasts. The definition? A personalized page anyone can create at “Pageflakes” by using widgets for news, RSS feeds, blogs, photos, video, podcasts and more”
While customizing pages with widgets is not a new concept - Pageflakes has both termed PageCasts and created a user community to share customized templates with content based around a topic or genre. While anyone can create a customized PageCast, the company is now marketing to major media brands as another way to reach their consumers.
By partnering with Pageflakes, these companies can combine video, music, photos, and news in a branded PageCast, that is then shared and adopted by specific audiences. Currently, CBS is using Pageflakes to create personalized pages to promote television programs such as Entertainment Tonight and The Insider. Entertainment Tonight fans can download a PageCast equipped with RSS feeds for You Tube, related photos, and the latest hollywood news.
This is a prime example of how social media can work to build a brand. Want users to interact with your brand? Provide relevant and highly customized content. Users will take it and run with it.
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