Blogs give Mainstream Media a Run for its Money…
November 20, 2007
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Last week I read an interesting article by the Alley Insider that I’ve been dying to share - mainly because it included the following Nielsen chart that revealed an interesting comparison of sites.
As you see the monthly uniques for the big mainstream media sites listed, you may ask yourself about the company in red, Gawker Media. While you may be unfamiliar with Gawker within the context of being an independent blogging company, I’m willing to bet you have heard or read some of blogs it produces, including GizModo, ValleyWag, and a laundry list of others.
What is especially interesting about these findings is just how well Gawker is measuring up to these mainstream media sites. As the Alley Insider pointed out: “Gawker Media’s 14 titles are already drawing more than 70% of Washington Post’s traffic.” - yet another demonstration of the rising influence of blogs and the pressure blogs are placing on mainstream media.
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