I just got back from another successful Search Exchange here in Charlotte NC and would like to share with you […]
The inspiration for this blog post came about a year ago, when I spied a tweet lamenting the fact that […]
As the calendar changed from 2010 to 2011, there have been many year-end blog posts asking people for their opinions […]
Today, I will take a look into the findings of Technorati’s most recent report, the State of the Blogosphere 2010. This report delves into the demographics and statistics of the bloggers and the latest trends throughout the blogosphere. This report covers a wide range of information; however, I will focus on factors most relevant to social media and brand outreach to bloggers.
The inspiration for this post began way back in November, when I spied a tweet lamenting the fact that blogger “Best Of…” lists heavily favor male bloggers. In this mindset, I quickly dashed off a post called “5 Female Bloggers Who Will Get You Thinking,” which received such a wonderful response that I decided to expound upon it.
There comes a point in every bloggerâ€™s life when, despite their best efforts, they find themselves scraping the bottom of the barrel. Maybe itâ€™s the heat in the dead of summer, the fact that everyone is on vacation while you toil away at the old keyboard, or just a bit of old-fashioned burnout.
The late, great Hunter S. Thompson might be remembered best for his unadulterated drug use, his take-no-prisoners journalism, or his famous aviators and steel jaw clenched cigarette. No matter what you know or think of the good doctor, he made an impact on journalism with his unabashed â€œGonzoâ€ style of writing. Itâ€™s this kind of no-holds-barred attitude that we should apply to blogging. When it comes to social marketing, in order to get your audience to love your brand, you have to understand it first. And sometimes what that takes is going Gonzo.
Out of all the social media characters in the deck, bloggers seem to be a very particular kind of creature, mainly because blogging requires a particular micro/macro mindset and a slightly thickened skin. Since gaining popularity in recent years, more people are aware of and read blogs (about 57 million, according to Pew research), but the general population still seems to regard bloggers with an equal mixture of suspicious disdain and interest. They think weâ€™re slightly self-absorbed and vaguely narcissistic for thinking that anyone else would be interested in the minutiae of our lives.