Number 23 on our list of 26 Social Media Marketing Examples is Whirlpool Corporation. Whirlpool is a Fortune 500 company and the global manufacturer and marketer of numerous major home appliances. Although Whirlpool acts as an umbrella brand to many other name brands, in this post I will cover how Whirlpool markets itself in the social media space.
Whirlpoolcorp.com
When I first looked at Whirlpool’s website, I was pleasantly surprised at its set-up. I’ll admit I was expecting a landing page that had links to countless other pages from which you could purchase every kind of appliance available. This, however, is not the case. Whirlpoolcorp.com is a hub for finding any and all information you could need regarding Whirlpool and its brands. That being said, the actual website isn’t very social media friendly.
