Here’s a little Tuesday Trivia for you - what do environmentalism, Argentina, and a Netty Dress have in common? Still stumped? Well, each is an embodiment of the eco-friendly provider of all your outdoor clothing/gear needs for climbing, hiking, surfing, running and travel: Patagonia. Patagonia has been making quality outdoor wear with minimal environmental harm since 1972 and has become a staple “green” company since before it was the cool thing to do. So, continuing with our series, 26 Social Media Marketing Examples in Detail, I’m going to take a mental vacation and vicariously explore the great outdoors of South America by venturing into Patagonia’s online expeditions.
So what has this Fortune Magazine-dubbed “Coolest Company on the Planet” been up to in the world of social media? Let’s take a journey to find out…
Patagonia.com
Besides making it far too easy for me to watch my hard-earned paycheck disappear, the Patagonia Web site also contains a wide array of informative, enlightening, and engaging tidbits on environmentalism, conservationism, and, well, humanism. There are multiple subpages that offer some really interesting content, however, they’re not very social/interactive, which was a little disappointing. One of the more engaging parts of the site is The Footprint Chronicles - this is something I haven’t really seen before, but essentially it’s an interactive tool that guides you along the journey from raw material to final distribution by selecting a particular clothing item and traveling across a map from California to Turkey and back to L.A. This provides consumers with a unique perspective and insight into the full production process, leaving no secrets - I dig that.
