I’m on to my second post in my social media nonprofit series and I decided to check out the American Cancer Society (ACS).  As a side note, I will soon venture outside of the cancer world in this series but I couldn’t resist this one.

I saw the ACS “More Birthdays” television spot awhile back and I thought they did a great job.  Maybe it’s because I’m a cancer survivor and I agree that another birthday is a big celebration, but I wanted to check out what else they were doing around this campaign.

I started at Morebirthdays.com.  

It's only fitting that I start my social media nonprofit blog series with the Breast Cancer 3-Day--an organization that is very close to my heart. I'm a 3-Day walker and extremely passionate about raising money for Breast Cancer. I spend a lot of time posting on my personal breast cancer blog about my efforts to raise money and my excitement about the big event. The Breast Cancer 3-Day made a slam dunk when they contacted me and asked me if I would be an online ambassador. I happily agreed, accepted my badge with honor and posted a blog about my fundraising efforts right away. Within hours, my blog traffic shot up and I found they had linked to my blog on their Facebook page. This inspired me to continue writing creating a win-win scenario.

Last week, I spoke at the Social Media Breakfast in Toledo on social media and nonprofits. I was particularly excited about this topic because it was the nonprofit world that launched me from traditional advertising into the fun and constantly changing world of social media. I loved doing research for this talk and seeing how all sorts of nonprofits are engaging with their communities in the social sphere. Many have made decent entries into the world and some are making baby steps. Over the next few months, I'll share what these nonprofits are doing in my social media and nonprofit blog series. Here's a short clip from my talk followed by a list of the first 10 nonprofits I will highlight.