Blog

Ross Wilson
29
Apr

7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions

Posted by | No Tags | Linkedin Marketing

While LinkedIn only drives 14 percent of social media traffic compared to Facebook’s 54 percent, the professional social network has […]

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Ross Wilson
24
Apr

How to Effectively Use CTAs on Your Brands Facebook Page Cover Photo

Posted by | No Tags | Facebook Marketing

Facebook’s recent cover photo policy change has opened the door for brands to further capitalize on their existing social media […]

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Ross Wilson
04
Apr

4 Social Campaigns Effectively Using Dual Screens

Posted by | No Tags | Social Media Examples

Newly released Nielsen statistics show that approximately 41 percent of tablet owners and 38 of those with a smart phone […]

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Ross Wilson
28
Mar

Curiously Awesome YouTube Marketing: An Interview with the Creators of Vat19

Posted by | No Tags | YouTube Marketing

Meet Jamie Salvatorie, the owner of Vat19.Com. With an army of nearly 300,000 subscribers and over 200 million combined YouTube […]

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Ross Wilson
26
Mar

10 Tips to Make Your YouTube Annotations Likable

Posted by | No Tags | YouTube Marketing

YouTube annotations have the potential to be a video creator’s best friend and a viewer’s worst annoyance. We’ve all sat […]

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Ross Wilson
19
Mar

5 Examples of Brands Using Short Form Content

Posted by | No Tags | Social Media Trends

Will short form content be preferred over long form just as digital downloads have replaced CDs? With new applications such […]

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Ross Wilson
27
Feb

The Instagram API In Action: Examples and Tips

Posted by | No Tags | Social Media Examples

Instagram is everyone’s favorite photo-sharing app, and a few companies have found great ways to capitalize on the service’s API for their own brands. Read on to learn about their success, and hopefully get inspired yourself.

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Ross Wilson
15
Jan

LinkedIn’s New Ads API Offers Powerful Tools for Marketers

Posted by | No Tags | Linkedin Marketing

LinkedIn recently released its new Ads API, which provides powerful new marketing tools to deliver more effective content to targeted users on the world’s biggest social media site for professionals.

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Ross Wilson
09
Jan

5 Ways the New YouTube Layout is Great for Brands

Posted by | No Tags | YouTube Marketing

YouTube’s major site overhaul was unveiled to the public in December. Find out what the new social-driven YouTube means for brands, and discover how they can make the most of the new features.

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Ross Wilson
13
Dec

The Best and Worst of Facebook 2012

Posted by | No Tags | Facebook Marketing

This article looks at some of the best uses of Facebook for branding and marketing in 2012, as well as a few efforts that missed the mark.

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