Squeezing in between it’s older, bigger and more attention-grabbing siblings Black Friday and Cyber Monday, looking for some love on the holidays is Small Business Saturday. Born in 2010 from the minds at American Express as a way to encourage consumers not to forget about...

24 November, 2014

As social media marketers we spend a good amount of our time giving advice to our brands about how to be clever and engaging in order to seamlessly join the conversation on social. We steer away from “selling” outright in most cases even, while feverishly...

04 November, 2014

My eyes are shut tight against the will of my curiosity. I want desperately to open them and witness the spectacle in front, around and beneath me; but I know that my courage will seep through the holes in my temporary metal prison if I...

08 September, 2014

Social media has become a facilitator for conversations between consumers and brands and has altered the ways in which we interact. It seems though, that consumers have been quicker to adopt these social platforms as a way to communicate with brands. But brands have experienced...

12 November, 2013

There are still plenty of brands that have "get more fans" as a primary goal for a social media program. If you have ever created fan-gated programs, either for tabs on Facebook or as stand-alone microsites, you probably have experienced the challenges these pose for...

21 August, 2013
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