the original social media agency ®
Blog

Using Data to Rank 2011's Top 20 Internet, Social Media and SEO blogs

Jim Tobin.
By: Jim Tobin  |   April 14, 2011  |   View Comments

For three years now, the folks at Cision have ranked the Top 100 blogs in our category by looking at specific data points. These data points are designed to reward actual site performance versus popularity or "Internet fame."

Last year, Ignite Social Media was ranked second, only to the blog powerhouse Mashable. This year, Cision added a bunch more blogs (including folks who write about SEO). As a result, there's a new number one, in Social Media Examiner, and Mashable has dropped to number three.

Ignite Social Media is still ranked #2 in the world.

Blog Rankings Data

So how does Cision rank the blogs? Specifically, they are ranked by:

  • Average Unique Visitors per Month (available in CisionPoint),
  • Average Page Views per Month per Unique Visitor,
  • Average Time (seconds) per Month per Unique Visitor, and
  • Average Visits per Month per Unique,

The last three data points come from Compete.com.  They evaluated blogs in Cision’s media database, to find 400+ covering social media, online marketing and search engines and then did the ranking.

Ranking the Top 20 Social Media, Internet, SEO Blogs

2011 Rank Blog Change from 2010 2010 Rankings Blog
1 Social  Media Examiner unranked 1 Mashable
2 Ignite Social Media no change 2 Ignite Social Media
3 Mashable -2 3 Problogger
4 Search Engine Land unranked 4 ReadWriteWeb
5 SEOmoz Blog unranked 5 MediaShift
6 Local SEO Guide unranked 6 Danny Brown
7 HubSpot Internet Marketing Blog 5 7 aimClear Blog
8 Occam’s Razor unranked 8 Seth Godin’s Blog
9 ViperChill unranked 9 Social Media Today
10 Find and Convert 63 10 Social Business
11 SEO Book.com unranked 11 Ogilvy PR 360 Digital Influence Blog
12 Fathom SEO Search Engine Marketing Blog unranked 12 HubSpot Internet Marketing Blog
13 ChrisBrogan.com 1 13 Inside Facebook
14 Seth Godin’s Blog -6 14 ChrisBrogan.com
15 Zac Johnson unranked 15 Small Business Search Marketing
16 Outspoken Media unranked 16 digiday:DAILY
17 Social Media Today -10 17 Dealer Refresh
18 Ogilvy PR 360 Digital Influence Blog -8 18 Threeminds
19 Graywolf’s SEO Blog unranked 19 MackCollier.com
20 All Facebook unranked 20 Daily Blog Tips

Summary

We value this ranking for a lot of reasons:

  • First, being ranked #2 in the world in anything is exciting.
  • Second, staying at #2 when they added a lot more blogs was really gratifying.
  • This ranking isn't based on someone's "favorites."  Cision is doing their best to get an empirical ranking of the blogs in our space. (In fact, Cision had the guts to show that their own blog dropped 56 places in this year's rankings.)
  • To do well on this list, you have to attract traffic and that traffic has to stick around when they arrive, and then come back. We're honored that people do that on our site.

That's about it. Didn't see a blog you expected to see? Jump over to Cision's blog to see the full Top 100.

What surprised you about the list?


Ampersand
Stay in the Know

Tell us about yourself and sign up for our weekly newsletter, Social You Should Know. You'll receive the latest social media news and insights from Jim Tobin and the Ignite Social Media team.

Chat
Comments
  • Yvette Pistorio

    Hey Jim, Thanks so much for your blog post! I'm honored that the #2 blog values our ranking. We just wanted to be as transparent as possible with them!

  • http://www.jasonfpeck.com JasonPeck

    Congrats on getting recognized again for all the time/effort that goes into creating great content here. I'm actually surprised Mashable wasn't #1 again, but SME has definitely been putting out some great content so not too shocked I guess.

  • http://www.jasonfpeck.com JasonPeck

    Congrats on getting recognized again for all the time/effort that goes into creating great content here. I'm actually surprised Mashable wasn't #1 again, but SME has definitely been putting out some great content so not too shocked I guess.

  • http://pulse.yahoo.com/_HIPSI7GH45CH7GIQELHZJI3WIM fannie Carnes

    This blog is going to be impressive resource. Thanks a lot for a collection of good tips. I look forward to reading more in the future. Keep up the excellent work!
    Business Loan

  • http://twitter.com/SMMagic SocialMediaMagic

    What an honor! Congratulations!

    Great information on your blogs, I can see why you rank so high!

    J. Souza
    SocialMediaMagic.Com

  • http://twitter.com/SMMagic SocialMediaMagic

    What an honor! Congratulations!

    Great information on your blogs, I can see why you rank so high!

    J. Souza
    SocialMediaMagic.Com

  • http://socialfreshacademy.com/ Jason Keath

    Congrats Jim. Question, why do you think your content is doing so much better than a lot of very capable blogs on this list? What do you think you are doing differently?

  • http://investinsocial.com Jason Keath

    Congrats Jim. Question, why do you think your content is doing so much better than a lot of very capable blogs on this list? What do you think you are doing differently?

  • http://twitter.com/jtobin Jim Tobin

    That's the million dollar question @jasonkeath:disqus , isn't it? I guess I'd say that we have a large number of writers so we don't force people to write when they have nothing to say. So a fair percentage of our posts have something to say. Sometimes, when you feel compelled to blog X times per day or per week, the content ends up being mixed.

    Truly, I'm not really sure, but that's my guess...

  • http://twitter.com/jtobin Jim Tobin

    That's the million dollar question @jasonkeath:disqus , isn't it? I guess I'd say that we have a large number of writers so we don't force people to write when they have nothing to say. So a fair percentage of our posts have something to say. Sometimes, when you feel compelled to blog X times per day or per week, the content ends up being mixed.

    Truly, I'm not really sure, but that's my guess...

  • http://socialfreshacademy.com/ Jason Keath

    Or maybe it is just the NC water?

  • http://investinsocial.com Jason Keath

    Or maybe it is just the NC water?

  • http://pulse.yahoo.com/_EQKAY3UP3YNSJWU5BTYS7ZVDBM bessie Talbot

    I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can get into. One thing I just want to say is that your Blog is so perfect! 
    BUSINESS CASH ADVANCE

  • http://pulse.yahoo.com/_EQKAY3UP3YNSJWU5BTYS7ZVDBM bessie Talbot

    I wonder how you got so good. This is really a fascinating blog, lots of stuff that I can get into. One thing I just want to say is that your Blog is so perfect! 
    BUSINESS CASH ADVANCE

  • Guest

    What happened to ReadWriteWeb? It's not even in the top 100 anymore.

  • Guest

    What happened to ReadWriteWeb? It's not even in the top 100 anymore.

  • http://goodbyetinnitusreview.blogspot.com/2011/07/goodbye-tinnitus-review.html goodbye tinnitus review

    Very nice page you haveh ere. This has taught me alot about marketing tactics. Thanks for this great info!

  • http://www.dealsbell.com/store/netfirms.com/ netfirms coupon

     This is good data of popular 20 blogs with their details. Blogs and Social media are important for Internet marketing. This is really great post.

  • netfirms coupon

     This is good data of popular 20 blogs with their details. Blogs and Social media are important for Internet marketing. This is really great post.

  • http://www.evanfrangos.com Evan Frangos

    Occam's Razor, I find to be the most useful blog on the net! His books are also great!

  • http://www.evanfrangos.com Evan Frangos

    Occam's Razor, I find to be the most useful blog on the net! His books are also great!

  • http://www.targetseo.com/ targetseo

    Hi Jim, thanks for your blog! I am honored that the two blogs on the values ​​of our ranking. We just wanted to be as transparent as possible with them!
    SEO Company India | SEO Services India

  • Anonymous

    Hi Jim, thanks for your blog! I am honored that the two blogs on the values ​​of our ranking. We just wanted to be as transparent as possible with them!
    SEO Company India | SEO Services India

  • http://entrebankph.com/ Eleazar

    Good to hear that most of the sites that I followed were rank here. I'm a great fan of SEOmoz Blog, HubSpot Internet Marketing Blog, ViperChill, SEO Book.com, ChrisBrogan.com, Seth Godin's Blog, and Zac Johnson. Anyway, I wonder how Problogger no longer in the top 20.

  • http://www.anitaclarkrealtor.com/ Anita Clark Realtor

    Good to see several I follow on the list!  Headed over to check out the rest on this excellent list.

  • http://www.anitaclarkrealtor.com/ Anita Clark

    Good to see several I follow on the list!  Headed over to check out the rest on this excellent list.

  • http://www.directbusinesslending.com/ Business Financing

    Wow. Thanks so much for this post. This is really great. :)

  • http://www.directbusinesslending.com/ Business Financing

    Wow. Thanks so much for this post. This is really great. :)

  • http://www.facebookfever.com/ Govind Choudhary

    Great research i must say.Thanks for this awesome info :)

  • http://www.LatestOnNet.com/ Govind Choudhary

    Great research i must say.Thanks for this awesome info :)

  • http://keywordjump.com/ seo company

    Seo advisor can be a information and instructor in your look for for consumers: Even the very best designed web page with animated graphics and display displays cannot assurance you success within the on the web competition to brilliance. But Malaysia Seo advisor, with its wide skills, can point the web website guests towards your website by relying on outstanding look for website optimization methods. In the cyberspace, everyone tries to outsmart the other, and this is exactly where experience and skills number.

  • http://www.aaaviza.com/index.php credit card payment terminal

    great hearty congrats for getting this position really u r content and blog deserve this 

  • http://aaaviza.com/ cash for small business

    great hearty congrats for getting this position really u r content and blog deserve this 

  • http://www.seorank.eu.com/ Daniela Loringan

    I have found an interesting tool to check PR, backlinks, etc. http://www.seorank.eu.com

  • http://www.252cats.com/hospital.htm santa cruz medical center

    Simply saying thanks will not simply be sufficient, for the fantastic clarity in your writing.cheers for sharing this with all of us.

  • http://www.dhoot.co.uk/ Minibus Training

    Thanks..

  • Guest

    good to ready this article

  • http://www.moonfiller.com/ Taran

    Thanks so much for this post. This is really great.

  • http://www.moonfiller.com/ Taran

    Thanks so much for this post. This is really great.

  • http://www.ywordpress.com/ Wordpress Development

    Nice list you have shared here which is helped me so much and I think it will help to many other people.

  • Each knowledge
  • Each knowledge

    http://eachknowledge.blogspot.com/ visit thos for beauty

  • Each knowledge

    You are doing good work by http://eachknowledge.blogspot.com/

  • Each knowledge

    I thing you should also work like facebook http://eachknowledge.blogspot.com/

  • Each knowledge

    I hope you will do this by http://eachknowledge.blogspot.com/