About Ignite
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- Markets are conversations; and
- Conversation is fire. Therefore,
- Marketing is arson.
Doc Searls, The Cluetrain Manifesto
Like never before in modern times, social media enables companies to engage in a conversation with their customers in a meaningful, manageable way. But too few do. Ignite Social Media is a social media agency–a new breed of company that specializes in helping corporations use social media tools, sites and applications to increase their connection with customers and prospects. Advertising and public relations can be effective tools when used properly, but they are, by definition, one-way communications. Social media, on the other hand, is defined by the ability of both sides to talk. Used properly, social media empowers brand evangelists.
At Ignite Social Media, we help corporations understand this emerging, evolving space and either put your toe in the water, or dive in head first. The video below explains why we formed Ignite in the first place.
Based in the heart of the Research Triangle region of North Carolina, Ignite Social Media works with progressive companies across the United States.
We’re a team of professionals with experience in:
- Public relations
- Advertising
- Marketing strategy
- Web development; and
- Search engine optimization
What brought us together was a fundamental belief that social media, while maturing nicely for individual use, is in its infancy for corporate use and brand building. Millions of dollars spent on marketing; just pennies spent really communicating.
The game has changed, the tools have changed and the ways you can talk to your customers has changed. Are you ready? If so, talk to us. We work with progressive companies that see the change we see and want help navigating it. Depending on your needs, we’ll assemble a core team for you from our creatives, our copywriters, our PR people, our web designers, our programmers, and our search engine experts, and we’ll come up with a plan.
If you want to package the message up tightly, neatly, and with six coats of polish in the hope that your customers will continue to swallow it whole, then we’re not the right folks for you. If, however, you’re ready to talk, really talk with your customers, we’ll help you find the right way to do it. Fun ways, strategic ways, operational ways…ways that improve the value of your brand, empower your brand evangelists and help your company continue to grow. If that’s the kind of thing you’d like to ignite, you’ve come to the right place.
IGNITE IS HIRING! Click here to see our latest opening.