A Review of our Social Media Club Podcasting Discussion

January 23, 2008

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This morning at the Triangle Social Media Club, Kipp Bodnar led the group’s discussion regarding the business applications of podcasting. I will attempt to recap some of our highlights for those who couldn’t wake up at 8am :-)
For those companies or individuals that may be determining whether or not to start a podcast, the group consensus was that an evaluation of assets is necessary. The following are some questions to ask:

  • Do you have interesting content?january-smc-clubsmall2.JPG
  • Who cares?
  • What is the information value? Are you providing valuable information at no cost?
  • What is your dedication for keeping it going?

Additionally, we also defined the following specific business benefits to podcasting, listed below:

  • Extra SEO Juice (thanks to video/audio)
  • Brand Building/Image Changing
  • Portability (providing on-demand information)
  • Affordability
  • Ease of Use
  • Long Shelf Lifejanuary-smc-clubsmall1.JPG

Like I said, these are tidbits, so feel free to continue the conversation by adding additional thoughts in our comments section below.

I also wanted to say thanks again to everyone for coming and contributing to a great discussion. Hope to see you next month!

(These SMC pictures are thanks to Wayne Sutton, who broke out his camera phone, uploaded pictures to Flickr, and Twittered it to all his followers in true social media style and fashion….. Click here to view the album)

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Posted by Lisa Braziel | Filed Under Social Media News, Blog 

Comments

4 Responses to “A Review of our Social Media Club Podcasting Discussion”

  1. Kipp Bodnar on January 24th, 2008 9:39 am

    Thanks for posting Lisa!

  2. Inside Office » Blog Archive » Asset Evaluation is Necessary for Podcasting on January 24th, 2008 11:43 am

    […] Comments About The AuthorAs a Social Media Strategist for Ignite Social Media, Lisa McNeill outlines social media tactics and develops social media campaigns to help companies reach customers and build brand advocates. Her expertise in project management and marketing additionally guides the execution of these campaigns. Visit Ignite Social Media […]

  3. Jonathan Pletzke on January 24th, 2008 10:02 pm

    Sorry I missed it, but thanks for posting the recap. I’m trying to figure out what I have to say that might fit into a nice podcast, and would have loved to hear what others have to say.

  4. Chris Jaeger on January 27th, 2008 1:57 pm

    Great information. Direct and to the point and right on! Thanks Lisa.

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