There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. While there’s truth to this, the narrative is not...

Social commerce has significantly evolved over the last few years. From 2020-2021, there was a 35.5% increase in retail social commerce sales, a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across...

With over 230 million digital buyers in the U.S., incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever. But with...

The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge. One could even say that social media has evolved so much that it’s replaced face-to-face connections, particularly in...

If you’re an OG in the social media marketing business, there’s little chance that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang, Josh Bernoff, and Charlene Li when they worked at Forrester Research.   The year was 2007 and Ignite Social Media was opening as the first social media...

Curious about which audiences use Instagram Reels? Our team was eager to learn more about who the users are and what they’re interested in. We’ve broken down 3 recent insights of IG Reels users from GWI below. Overview of Instagram Reels Reels is relatively new...
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