23 Feb Update on Social Media ‘Buy Buttons’

Posted at 09:00h in Social Media Marketing

It has been awhile since we have heard much about ‘buy buttons’, even though almost all of the social channels have their own version. Buy buttons started coming on to the scene in 2014 in response to marketers trying to better tie social media interactions...

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26 Dec Bye Bye Buy Buttons | Social You Should Know

Posted at 09:00h in Social Media Trends

As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. All this and more in this week’s Social You Should Know....

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16 Sep 4 Steps to Buy: A Look Inside Twitter’s New Buy Button

Posted at 13:57h in Twitter Marketing

Whenever new functionality is announced by social networks, there is usually a waiting game for marketers to really see what the end-user experience looks like to the end-consumer. This time around, Twitter’s announcement of the new Buy button features came with at least one live...

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13 Oct 3 Social Buying Options to Drive Social Commerce During the Holiday Season

Posted at 14:30h in Social Commerce, Uncategorized

With the holidays right around the corner, and with social buying options on social networks increasing on a weekly basis, I wanted to recap a few of the more promising social buying options your brand might want to consider if driving eCommerce sales during the...

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21 Jul 2017 Social Media Mid-Year Recap

Posted at 10:30h in Social Media Marketing

It is hard to believe we are already over halfway through 2017. At this point in the year, it is a good time to evaluate key changes in social to date before we look ahead. We will take a look at the current state of...

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15 Jun The Single Most Important Trend to Consider in Your Social Media Strategy

Posted at 09:30h in Social Media Strategy

Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. On the heels of many of these experiences, I’ve written...

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11 May How Social Media Has an Impact on the Path to Purchase

Posted at 09:15h in Facebook Marketing, Instagram Marketing, Mobile Marketing, Pinterest Marketing, Social Media Marketing, Social Media Strategy

As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of a circular journey, as illustrated by the McKinsey Loop. As social media has become more mainstream and started being...

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07 Mar #Pinning: The State of Pinterest in 2016

Posted at 13:00h in Pinterest Marketing, Social Media Marketing, Social Networks

As one of the token “Pinterest Experts” in the office, #pinning is a way of life. Or, it’s a way of my life. But let’s be real, it’s flat-out addicting. My personal boards range from traveling inspiration to workspace inspiration to words of inspiration. Basically,...

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23 Oct Why Social E-commerce Is a Game Changer for Retailers This Holiday Season

Posted at 15:00h in Social Commerce, Uncategorized

As social media sites like Pinterest and Twitter begin to make product purchases as easy as a few clicks, brands are beginning to recognize the e-commerce potential of their social media activity and capitalize on it. Since 2013, sales from social media commerce for the...

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19 Oct More Details on Social Network Shopping | Social You Should Know

Posted at 09:00h in Social Media Trends

Facebook is adding a shopping channel to the social network, Google has new results for custom audience matching for ads and Snapchat’s shuttering its own content channel, in this week’s Social You Should Know. Facebook Adding a Shopping Section Buy buttons are all the rage,...

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08 Oct Why Is Twitter Getting Rid of Share Counts?

Posted at 09:00h in Social Networks

Twitter’s recent announcement that they are deprecating the Twitter Share Count API is giving some marketers heart palpitations, but to me this is a sign of a company that’s finally maturing albeit in ways that will make life difficult to marketers in the short-term. Here’s...

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04 Oct Twitter to Go Beyond 140? New Social Ad Options | Social You Should Know

Posted at 11:00h in Social Media Trends

Twitter’s plans to go beyond 140 characters got a lot of press this week, although what they’re likely to do is only an incremental, wise step. New research on millennials and social behavior has some nuggets for social media marketers and YouTube and Facebook have...

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