MySpace Goes (High?) Fashion
June 28, 2007 | Leave a Comment
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MySpace Fashion has launched, an effort by MySpace to chunk their massive user network into groups that advertisers will pay for. So far, they have 50,000 friends on the network. Look for it to become its own tab along with “music” and videos.
But the real reason is to find a way to host banner ads from fashion companies. Here’s the challenge: Ads from which companies?
As AdAge points out in a good article, MySpace Fashion is currently running a banner ad for Bratz, which is a decidedly young demo. Is that the niche, or is it more mature, or more upscale. And will upscale brands advertise on MySpace, which isn’t exactly a luxury brand. InStyle.com, on the other hand, has it right. They are serving up buckets of content via MySpace Fashion (the average visitor to MySpace Fashion reads 26 pages of InStyle’s content), which helps extend their brand.
While MySpace works out the wrinkles, the fact remains that marketing via social media sites is here to stay. Let’s hope some smart folks realize it’s much more than banner ads.
Wired Let’s 5,000 Subscribers Appear on Custom Covers
June 28, 2007 | Leave a Comment
Did you ever go to the amusement park when you were a kid and pose for those phony magazine covers, like National Lampoon or Sports Illustrated. Great fun at the time.
Now Wired magazine has taken it a step forward. They invited the first 5,000 subscribers to sign up at their website to get their copy of the magazine delivered to them with their picture on it. Very cool mashup of personalized marketing, digital work flow and the use of a digital production press. An example is to the right.
So, of course, I’m flipping through Wired tonight and see it, and I’m bummed that I missed out on the invite. But to bring the point home, and leverage their brand positioning from this offline effort in the online world so it can live longer, they have a website where you can play too.
Not as cool, but fun nevertheless. Create and share your own wired cover. Here’s mine. And if you’re wondering if I know I’m a dork…yeah, I know. But hey, I feel a bit like I’m back at the amusement park…
Go ahead, play with it. You know you want to… You don’t have to share it, but you know you sort of want to try it… Or maybe that’s just me…